• That our products will / should enrich people’s lives by improving their human relations;
• That the quality in our products is the basis of our success;
• That our staff, family members and not, are the most valuable assets of our company;
• That financial performance is a duty to perform, without ever considering it a final limit but only a very short finish line, already, passed;

The values that guide us are:

• Excellence in everything we do
• Ethics and Morality as conductors of all our relationships
• Innovation combined with the established tradition of the processes
• Social responsibility towards all communities and institutions 

These beliefs and values drive our business strategy, our corporate behavior and our human relationships with suppliers, consumers, communities and any other entity.